NATCA Bookshelf

National Office Update: Feb. 23, 2019

A publication of the National Air Traffic Controllers Association

Issue link: http://natca.uberflip.com/i/1087616

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• Notable TV press clippings: Please click here. SOCIAL MEDIA REPORT • Snowball Express (Dec. 7-13, 2018) – For one week in December, NATCA posted exclusively about Snowball Express, including NATCA volunteers across the country and the NATCA Charitable Foundation's activities for the event. Facebook and Instagram reach were double what they were the previous week, and Twitter reach was 1.6 times higher. Engagements on Instagram were 12 times higher than those of the previous date range. This was due to an abundance of comments on the photos and videos posted to NATCA's Instagram during this week. View the full report here. • Government Shutdown: NATCA's social media outlets were a significant driver and facilitator of news and information during the recent shutdown. The numbers are below, highlighted by those in the tan-shaded column. STATS OF NOTE In 2018, 4.3 billion passengers flew safely worldwide on 46.1 million flights. -Source: International Air Transport Association (IATA). PLEASE HELP US GROW OUR DISASTER RELIEF FUND PayPal: Please use natcarelief@natcadc.org to send your donations. Checks: Payable to "DRF" or "Disaster Relief Fund." Mail to: NATCA Attn.: Accounting Department 1325 Massachusetts Ave. NW Washington, D.C., 20005

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